Advantages of the Team Organization App at a Glance

Use Case: INTERSPORT Alpenglühen

Already for the 15th time the INTERSPORT Alpenglühen took place in 2018. At the legendary “Ski-Testival” in Obertauern, the mobile event app was used once again. As an individual “INTERSPORT Events App”, the MEA offered participants everything they needed to be up to date at all times: App users could ask their trainers and guides questions via the chat function or inform themselves about upcoming activities and program points via app. In addition they got access to the integrated gallery and thus also to the pictures and videos of the past days. Course, shuttle and location maps were also available on the smartphone with a single click.

The logistical and organizational effort which come with planning a trip for several hundred guests should be familiar to every event planner. Thanks to the app, however, registrations and check-in in the hotel could be planned in advance.

Thanks to the division of users into groups, which is regulated via the content management system, the participants were graded according to their sporting level and accordingly received the information tailored to them: Besides an own agenda and group-related push messages there was also their own column in the picture gallery.

Thanks to the integrated sponsor and exhibitor information, these were also directly accessible by the app users via the list of participants.
Using an additionally booked scanner, the organisation team was also able to scan a QR code attached to the ski and thus simplify the check-in process for the participants and make it more efficient.

Use Case: Mercedes AMG Motorsport Team

Sports and athletics are characterized by a certain periodic repetition more than any other discipline, whether it be through a series of games or of races or national and international tournaments.

The overall processes frequently repeat. It is as if digital solutions were created for the purpose of organizing such events more quickly, more efficiently and more personalized.

Mercedes Daimler perceived these advantages as early as mid-2015, when they decided to use the Mobile Event App to organize races for the DTM Motorsport Team.

The DTM AMG App from Plazz AG is being used by closed group of users of up to 250 people per race. The app notifies these users about all relevant event information. The users primarily use the app to communicate with each other (using the Chat and Push Message features), in addition to displaying the travel and course plans, logistics, a list of hotels and catering options. The multimedia features, like the image gallery and the Wall of Ideas feedback channel, are also used.

A designated team member, who personally controls the app content in the CMS system, manages all of this.

Use Case: The Telekom Golf Tournament

German Telekom relied on an event app for the multi-game Telekom Golf Tournament 2017. This tournament, which is distributed across various regions and results in a final match, was designed for major customers and the company’s partners.

The Mobile Event App has been used to communicate actively with them before, during and after the tournament in a targeted manner using multimedia. In addition to notify participants using push messages, general information about travel directions, accommodations, charity events and weather was distributed using the app. In addition to displaying the list of winners, a Wall of Ideas for posting selfies was setup, providing an image gallery for the events and integrated with the event sponsors.

Additional Areas of Use