Share Content

Use Hybrid Events to make a large media selection digitally available. The best example are recorded lectures, which can be published as on-demand videos afterwards. You can also make presentation slides available that have been used by the speaker to complement the recorded footage.

Share live impressions in galleries and integrate social media such as Twitter or Instagram. You are also completely flexible when it comes to publishing. This can happen in real time, during the ongoing event, or at any point in time later.

Especially after an event, it is a good idea to revive the top highlights and to remind your guests of the great time they had at your event.

Security

Another important factor is security at events. With hybrid events, your app also serves as a backup to the live event. If anything on site doesn’t work, which prevents the live event from taking place, your virtual event is still available as a digital alternative.

Therefore, you are able to switch quickly to a digital event. Especially in the course of the Covid-19 pandemic, this form of planning security has proven to be essential for our customers.

Through the integration of digital content and interaction possibilities, you are also well prepared for emergencies or incidents that require immediate action. Should exceptional circumstances arise, you can take rapid and comprehensive measures. You are able to, for example, inform a wide range of people via app about your further course of action and what guidelines your guests have to follow.

Use Case Example
Digital Summit

On 28 October 2019, the Digital Summit started at the exhibition centre in Dortmund. The two-day event was accompanied by the Mobile Event App and thus represented an ideal example of a hybrid event!

The summit app guided the approximately 1,500 guests digitally through the program and provided all kinds of useful information. In addition to the agenda and details of the respective sessions, users also had an insight into which exhibitors were present at this year’s Digital Summit.

This enabled them to display their booth location directly within the app, so that it would be found more easily. In addition, the participants chatted diligently and arranged appointments with each other in the catering area of the event.

Emergencies & Exceptional Situations

The unfortunate fall of the Minister of Economics once again made it very clear how important it is to have widespread communication in emergencies. After overcoming the first seconds of shock, the entire hall was cleared.

The guests thus found themselves in the catering area without knowing the current situation and the further course of the day. With print media and analogue communication, there is no room for maneuver in such a case and this causes confusion and uncertainty among the participants.

Here, the app of a hybrid event represents a versatile, digital tool, through which information and updates can be communicated to the participants in real time.

It provides event managers with flexibility and an information channel that allows them to inform participants immediately. Adaptation of the program is only a few clicks away and information on the situation and the course of events is also communicated in a few seconds via push messages. As little as one might wish for critical situations during an event, it is good to know that, in time of need, there is a way to convey information to the participants in a targeted manner. As described, an event app can also be a flexible helper in such emergencies, giving you plenty of room for maneuver.

In the case of the Digital Summit, the organizer made changes to the event program in the application and informed the participants by means of push messages about when the show would continue and what the rest of the day would look like. Thanks to the transparent communication, concerns soon gave way to the recovery wishes to the Federal Minister.