{"id":28457,"date":"2025-08-29T15:57:40","date_gmt":"2025-08-29T13:57:40","guid":{"rendered":"https:\/\/mobile-event-app.com\/?p=28457"},"modified":"2025-08-29T15:58:13","modified_gmt":"2025-08-29T13:58:13","slug":"how-mea-registr-optimize-the-organization-of-120-140-ergo-events-per-year","status":"publish","type":"post","link":"https:\/\/mobile-event-app.com\/en\/blog\/how-mea-registr-optimize-the-organization-of-120-140-ergo-events-per-year\/","title":{"rendered":"How MEA & registr optimize the organization of 120-140 ERGO events per year"},"content":{"rendered":"

What does digital event organization really mean in a corporate context\u2014beyond buzzwords and standard software? To find out, we spoke with two experts with practical experience: Michael Jenner (Head of Corporate Event Management) and Gabriele Rodopoulos (Event Coordinator, Corporate Event Management) from ERGO Group AG.<\/strong><\/p>\n

Both are responsible for a wide range of events \u2013 from internal conferences and hybrid formats to large-scale external events. During the conversation, it quickly became clear that digital transformation in event organization has long been a reality at ERGO.<\/p>\n

\u201cWe have been working with a participant management tool for several years and have also used an event app for events. After this long-standing experience, we want to take the next step and further develop the systems,\u201d says Michael Jenner.<\/p>\n

Since March 2022, ERGO has been using the Mobile Event App from plazz AG and, since April 2023, the participant management system registr. With these two tools, the event team supports around 40 to 50 events per year with the app and as many as 100 to 120 events with registr \u2013 impressive proof of the strategic relevance of digital workflows.<\/p>\n

\u201cThe first few years of experience with other tools were valuable. Now we want to become even more efficient and professional,\u201d says Gabriele Rodopoulos.<\/p>\n

\"\"<\/p>\n

The central tool for digital subscriber management<\/strong><\/h2>\n

The introduction of registr was a logical step toward further development. Today, participant management is handled by a central system. Invitations are sent automatically and personalized. Registration data can be easily managed and updated. On-site check-in is efficient thanks to QR codes or name matching. Name tags can be printed immediately\u2014although there is still room for improvement in terms of speed and print quality. Feedback management has also been digitized. Participants can conveniently submit their feedback online, which enables quick evaluation and follow-up. \u201cWe receive feedback from our participants via registr. This gives us immediate, actionable insights for future events,<\/em>\u201d explains Michael Jenner.<\/p>\n

\"Badges<\/p>\n

Real-time communication and mobile support with MEA<\/strong><\/h2>\n

At the same time, the Mobile Event App (MEA) has established itself as an indispensable tool. It accompanies participants throughout the entire event. Even before the event, the MEA provides all the important information: the agenda, room plans, speaker profiles, and group assignments. During the event, it ensures flexibility and responsiveness. Push notifications provide real-time information about program changes, room changes, or additional content. After the event, the MEA becomes a platform for review and further communication.<\/p>\n

\"ERGO<\/p>\n

Benefits for ERGO at the organizational level<\/strong><\/h2>\n

The introduction of the two digital tools \u2013 registr and the Mobile Event App \u2013 has not only led to a noticeable reduction in operational workload at ERGO. It has also provided strategic impetus that goes far beyond mere process optimization.<\/p>\n

The event team now benefits from an automated process that not only saves time but also reduces sources of error. Information about events, participants, and programs is centrally bundled, available at any time, and can be updated immediately as needed\u2014a decisive advantage in dynamic event environments.<\/p>\n

At the same time, the relationship with participants has intensified. Thanks to personalized content, direct communication, and digital interaction options, participant loyalty has been strengthened in the long term. Last but not least, ERGO’s digital event organization also contributes to the company-wide sustainability strategy: printed materials have been largely replaced\u2014a step that makes sense both ecologically and economically.<\/p>\n

The advantages at a glance:<\/p>\n